MARKETING AND PR live project with GUNG HO 

The Marketing and Public Relations module was a live brief developed in collaboration with the marketing and PR agency Gung Ho Communications. 

 

We gained advanced skills in the field of public relations and marketing during this module. across business segments, learning persuasion, sales, segmentation, and communication strategies Developing and executing a marketing and public relations strategy based on theories and creative thinking.

 

For this project, I focused on the brand ‘New Balance’ using field (Perception Audit) and desk research (SWOT, PES, Marketing Map) to develop a marketing and PR strategy towards men’s mental health.  

 

Strategy Message: ‘Without change there’s not life’